This youthful romantic comedy traces the twists and turns in the life of Sirish (Allu Sirish), an immature and selfish young man, who is willing to stoop to any low for some quick cash.
Suvarna (Regina Cassandra) is a practical and beautiful young woman, who takes a great deal of pleasure in material comforts and enjoys leading a luxurious lifestyle. Automatically, she needs to earn enough money to support her lavish way of life.
Both of them are summoned to work together in a TV channel in Hyderabad. Their target is to take the sinking channel to the top. They start a new program called 'Kotha Janta', where they marry off couples who are caught in strange situations.
After getting the first couple married, they realise that the bride belongs to a powerful politician’s family. Sirish and Suvarna start getting into conflict with each other, as the politician chase them. The rest of the story is all about how they realize that they are made for each other.