This family-oriented romantic drama revolves around Raghaviah (K. Vishwanath) and Ram Mohan Rao (Ranganath), two successful men who are brothers-in-law. However, Ram Mohan Rao is at loggerheads with Raghavaiah because of a long-standing family feud, while the latter is desirous of restoring peace and harmony within the family.
For his grand 60th birthday celebrations, Raghavaiah agrees to break the ice and invite his daughter-in-law and grandsons from Bombay for the first time, paying heed to his wife's incessant pleas. Raghu (Venkatesh) is the alienated handsome grandson of Raghavaiah. After arriving at Ramapuram from Bombay, he faces embarrassment from the members of Raghavaiah's family.
Raghu also meets a childlike beauty Manga (Simran). Manga and Raghu play few pranks on each other and slowly they fall deeply in love, but they never admit their love to each other. With his unconditional love towards the family members, Raghu wins their love and trust.
Later on, Raghu comes to know the real reason behind the feud between the families of Raghavaiah and Ram Mohan Rao. Raghu's father Bhaskar Rao (Achyuth) is supposed to marry Ram Mohan Rao's daughter Rajani (Meena Kumari). Bhaskar prefers his college flame Kousalya (Venniradi Nirmala) to Rajani, So he leaves for Mumbai and gets married and the heartbroken Rajani opts for suicide.
Ram Mohan Rao blames it on Raghavaiah and starts treating him indifferently. Erra Babu (Srihari), the fiery son of Ram Mohan Rao, is another victim in the incident. He develops the prejudice against Raghavaiah and aims for his blood.
After a few days of timely strategic manipulation, Raghu succeeds in bringing the two troubled families together. Then they decide to get Manga married to Ram Mohan Rao's grandson to re-establish frayed family bonds. Raghu sacrifices his love in order to make sure that everybody is happy. While preparations for Manga's wedding take place in full swing, she shockingly disappears. What is on Manga's mind? Will Raghu be forced to sacrifice his love in order to reunite the feuding families?