Insightful and inspiring, this multi-layered relationship drama revolves around Alan Clay, a washed-up, desperate American salesman who travels to Saudi Arabia to sell a holographic teleconferencing system to the Saudi government.
Set in 2010, before the Arab Spring, this humorous tale follows Alan Clay, an American consultant, who is depressed after losing his house and being divorced by his wife during the Great Recession. In a last-ditch effort to save his career, he arrives in Jeddah, Saudi Arabia to make a sale in an upcoming development called the King’s Metropolis of Economy and Trade (a fictionalized version of King Abdullah Economic City).
He is faced with a new way of doing things, a completely new culture and belief system that he knows nothing about. He connects with a beautiful doctor, Zahra (Sarita Choudhury), with whom he develops a strong bond, despite their incredibly different circumstances. His driver Yusuf's (Alexander Black) friendship and guidance become invaluable to Alan, in his attempt to understand the new culture and close the deal. Will he succeed in doing so against all odds?